Client Involvement

Planned & negotiated $12 million newspaper ROP, insert and spot broadcast plans for TUESDAY MORNING Stores, discount and accessories retailer with over 700 stores in 250+ markets, 1997-2004. Market analysis and plans for 50 new units per year represented more than half of total units.

Planned & negotiated $5 million network, cable and syndication TV for The Dwyer Group of home service franchise brands including MR. ROOTER, GLASS DOCTOR, AIRE SERV, MR. ELECTRIC and RAINBOW CARPET, 2000-2005. Four season Post Buy Analysis showed delivery of 11% more impressions than planned, or $1.3 million free exposure. Also provided spot broadcast and local plans for franchises throughout the U.S. 

                          

As Media Director for The Forbes Group, supervised national coupon insert plans and tracking analysis for PIZZA HUT, LONG JOHN SILVER, DUNKIN DONUTS, Hardee’s, TCBY, California Pizza Kitchen, IHOP, Morrison’s Cafeterias.
                                         
For the International Division of DR PEPPER, created and produced quarterly newsletter to bottlers and researched, created and supervised production of their first Marketing Manual, complete with advertising materials for use by franchised bottlers outside of the U.S.                                          
                                   

Represented soft drink bottlers of PEPSI COLA, DR PEPPER, SEVEN-UP in nine Oklahoma and Texas DMA markets for over 20 years. Utilized annual co-op broadcast plans to leverage added value promotions with stations, other partners to increase media impact. During one three-year period, a bottler investment of $370,000 resulted in $745,000 of media exposure.

                                 
Created and produced advertising materials for SONIC DRIVE INS and organized local franchisees and represented the first Sonic Media Co-operatives in Austin, Baton Rouge, Dallas and Oklahoma City.